Nike releases rainbow pride inspired collection
Nike has released a #BETRUE collection to celebrate the LGBTI community. The line features shoes and rainbow inspired tees.
This is the third year Nike have released a range of clothes and shoes to celebrate Gay Pride month. The limited edition items are now on sale.
Proceeds of the sales (up tp $500,0000) will go to the LGBT Sports Coalition.
Nike have released the following statement about their BETRUE collection:
The #BETRUE collection features rainbow colors as a reflection of the diversity within sports and Nike's support for the LGBT community. The 2014 collection also continues to build on the #BETRUE print that launched in 2013, with an update to the bold geometric shapes and a unique pattern with the words "Be True" embedded in the print.
"We are a company committed to diversity, inclusion and unleashing human potential," said Tim Hershey, Nike Vice President of Global Merchandising and Executive Chair of Nike's LGBT & Friends Employee Network. "Nike believes if you have a body you are an athlete and we're delighted that #BETRUE is becoming a call-to-action for all athletes to be their most authentic selves."
You can purchase the #BeTrue collection online or in select Nike stores.