Now you can have your Whopper with Pride

Now you can have your Whopper with Pride

LAST UPDATED // Wednesday, 02 July 2014 11:53 Written by // Cec Busby

Burger King has come up with a novel way to celebrate Pride – dishing up a rainbow wrapped Whopper in honour of Pride month.

The Proud Whopper, comes encased in a rainbow wrap with the inscription: We are all the same inside. The burger is being sold at one of the fast food giant’s franchise outlets in San Francisco.

The company plans to release a YouTube clip tomorrow which shows customers reactions to the burger.

"It showcases who we are as a brand," says Fernando Machado, senior vice president of global brand management at Burger King. "It shows how we, as a brand, believe in self-expression."

Funds from all Proud Whopper sales, will be donated to the Burger King McLamore Foundation for scholarships benefiting LGBT high school seniors graduating in spring 2015.


Cec Busby

Cec Busby

Cec Busby is the news editor of SX and online editor of

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