Now you can have your Whopper with Pride
Burger King has come up with a novel way to celebrate Pride – dishing up a rainbow wrapped Whopper in honour of Pride month.
The Proud Whopper, comes encased in a rainbow wrap with the inscription: We are all the same inside. The burger is being sold at one of the fast food giant’s franchise outlets in San Francisco.
The company plans to release a YouTube clip tomorrow which shows customers reactions to the burger.
"It showcases who we are as a brand," says Fernando Machado, senior vice president of global brand management at Burger King. "It shows how we, as a brand, believe in self-expression."
Funds from all Proud Whopper sales, will be donated to the Burger King McLamore Foundation for scholarships benefiting LGBT high school seniors graduating in spring 2015.