Australian bobsleders join Principle 6 ahead of Sochi games
The Australian men’s and women’s bobsled teams have announced a partnership with the LGBT protest campaign Principle 6 which has become the official sponsor of the men’s team.
Principle 6 is a protest campaign formed last year following the passing of Russia's 'homosexual propaganda' laws and allows athletes and supporters to celebrate the Olympic Charter's principle of non-discrimination at the Sochi Winter Olympics.
The men's team began displaying Principle 6 logo on the front of the bobsled last week at the North American Cup event in Lake Placid, New York and will display it at all competitions leading up to the Sochi Games next month.
“We’re against discrimination in sport, full stop,” said Australian Men’s bobsled team captain, Heath Spence.
“We’re proud to have the Principle 6 badge on our sleds.”
Team coach Steve Conklin said they were “honoured to stand in solidarity with the LGBT community.”
“We feel that our team has a responsibility to the athlete community to foster a completely inclusive culture.”
According to reports, Principle 6 will provide ‘nominal financial support’ to the team.
The campaign has secured the backing of over 40 Olympic athletes including openly gay Australian snowboarder Belle Brockhoff and speed skater Blake Skjellerup.
[Image] Heath Spence, Australian men's bobsled captain.