Watch: Athlete Ally declares discrimination the new Olympic sport in PSA
The Russian Freedom Fund and Athlete Ally have joined forces to produce a powerful new public service announcement (PSA) decrying homophobia and hate crimes.
The two minute clip features a happy gay couple beset upon by a team of Russian bullies who are cheered on by onlookers and awarded medals for their efforts at gay bashing.
Since uploading the clip to YouTube two days ago it has received almost 170,000 views.
Watch the clip