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Send a message of love around the world for AIDS 2014

Send a message of love around the world for AIDS 2014

LAST UPDATED // Tuesday, 29 July 2014 11:25 Written by // Michael Magnusson

Youth Empowerment Against HIV/AIDS (YEAH) are launching an ongoing art project this weekend to reflect the diversity of Melbourne in the lead up to the 2014 International AIDS Conference, taking place in Melbourne in July.

The installation 'Love MELBOURNE' has been commissioned for the second annual White Night taking place from dusk on Saturday until dawn the following morning. The installation consists of
giant letters spelling out Melbourne and, situated in front of Melbourne Town Hall, the thousands of visitors expected for the White Night festival are invited to write what they love most about Melbourne in a coloured Kevron key-tag and click it into place on the letter of their choice.

YEAH will have 6000 of the iconic, Australian made key tags for people to decorate the sculpture which will then be transferred to the Queen Victoria Market where visitors can add more messages.

From there, the Love MELBOURNE sign will make special appearances at further locations across the city until July when YEAH will use the sign for a global cultural exchange, inviting thousands of visitors to take one of the Love MELBOURNE messages home after attending the AIDS 2014 conference.

“Whether its the laneways, the galleries, the excellent coffee or even your favourite pub, we want people to express what makes Melbourne such a great city to visit and to live in” said YEAH CEO Alischa Ross.

“Established in 1952 and named after the founder’s two sons Kevin and Ron, Kevron key-tags are iconicly Australian and we thought couple with YEAH’s uniquely Australian youth led approach to engaging the public in positive health messages just seemed like the perfect fit for this project.”

You can also upload your Love MELBOURNE messages and pictures to Twitter: @YEAH_au

Further information at


Picture: YEAH's giant-sized 'love MELBOURNE' installation nears completion 


Michael Magnusson

Michael Magnusson

Michael has written for the gay media for over a decade and has also written for a number of journals, magazines and street presses around Melbourne and websites around the world.

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