Victorian AIDS Council launches new logo
After being at the forefront of raising awareness for HIV and AIDS for more than 30 years, the Victorian AIDS Council/Gay Men’s Health Centre has been rebranded with a new logo and tagline.
Now simply known as the Victorian AIDS Council or ‘VAC’ for short, the rebrand is merely an acknowledgement of the accepted form the community uses commonly already.
The new logo is also largely inspired by the iconic red ribbon, which was used in the previous logo. The new brand will be accompanied by the tagline ‘Working Together’.
“The new organisational brand represents a unification of all aspects of our work, our associations and our strategy,” says VAC President Greg Charter.
“Integrating all these elements into a single unified symbol will allow us a great degree of flexibility in terms of future usage and meaning.”
VAC CEO Simon Ruth went on to say, “VAC is the oldest AIDS organisation in the country with a proud tradition of service, activism and advocacy.
“Our new organisational identity gives us a great opportunity to tell our story anew.”