SBS2 to broadcast Sydney Gay and Lesbian Mardi Gras
SBS has secured the Australian television broadcast rights to the 36th annual Sydney Gay and Lesbian Mardi Gras.
Renowned for its spectacular floats and outrageous costumes, Sydney’s annual Gay and Lesbian Mardi Gras Parade has been hailed as a global beacon of pride and inclusion.
Highlights from the 2014 Parade will broadcast on SBS2 on Sunday March 2, from 8.30pm onwards. The hosts are yet to be announced.
SBS Managing Director Michael Ebeid is excited about the new partnership.
“Sydney Gay and Lesbian Mardi Gras is an iconic Australian cultural event, which celebrates diversity,” he said.
“SBS strives to act as a catalyst to encourage national conversations about social inclusion and we’re thrilled to have Mardi Gras as part of our programming line-up for 2014.”
Sydney Gay and Lesbian Mardi Gras Co-Chair Paul Savage too is excited for the potential of this year’s free-to-air broadcast.
“This partnership really amplifies the impact of Mardi Gras beyond Sydney and NSW, helping us to expand our reach and visibility into regional Australia and around the world, and allowing the lesbian, gay, bisexual, transgender, queer and intersex communities to communicate the messages and issues which are important to them to a far broader audience.”
“Especially exciting for us is that this is far more than just a Parade broadcast,” Mardi Gras CEO Michael Rolik added. “We’re working closely with the SBS team to showcase the breadth and depth of the entire Mardi Gras Festival, and to share the many stories of the dedicated and passionate people, communities and organisations that make it happen.”
This year’s Mardi Gras festival is themed ‘kaleidoscope’, to celebrate infinite love with an array of free and ticketed events over three weeks.
Image courtesy of Rod Spark
The Mardi Gras parade will be televised on SBS2 at 8:30pm on Sunday 2 March and simultaneously online. Follow SBS' coverage of the Mardi Gras at sbs.com.au/mardigras
See mardigras.org.au for more information.