New HIV campaign to target Chinese gay men

New HIV campaign to target Chinese gay men

LAST UPDATED // Thursday, 17 July 2014 10:09 Written by // Cec Busby

With HIV infections on the rise in NSW amongst Asian gay men, ACON is launching a new campaign to increase Chinese-speaking gay men’s knowledge of the virus and encourage regular testing.

Currently 17 percent of new notifications of HIV in NSW are among Asian gay men and ACON hopes the new Chinese language campaign, launched to coincide with HIV Testing Week, will reinforce regular HIV/STI checks and the importance of condom use in preventing HIV transmission.

The campaign is an initiative of the Culturally and Linguistically Diverse (CALD) Gay Men’s Interagency, comprising ACON, Multicultural HIV and Hepatitis Service (MHAHS), Sydney Local Health District, South-Eastern Sydney Local Health District and Centre for Social Research in Health (CSRH).

ACON CEO Nicolas Parkhill said educating gay men from different cultural backgrounds about HIV prevention is an important part of NSW’s strategy for ending HIV.

Parkhills said gay men of Chinese background make up a significant proportion of new HIV diagnoses in NSW so ACON is working to address this issue by providing information that could be easily understood.

“It’s also important that as a community based organisation, ACON works with the many different populations and cultures in our community that are affected by HIV," Parkhill said.

MHAHS  Manager Barbara Luisi said the new campaign uses a combination of Chinese proverbs which would be familiar to Chinese-speaking migrants.

“The campaign uses several old sayings which loosely translate as ‘adopting the village’s values, adapting to different situations’, said Luisi.

“Basically, we’re inviting Chinese gay men to explore how Australia responds to HIV and to highlight local cultural norms around HIV testing, trust in doctors, and of course the perennial message of practicing safe sex.”

For more details on the campaign, visit

View the poster below



Cec Busby

Cec Busby

Cec Busby is the news editor of SX and online editor of

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