Freddie for a Day campaign to raise funds for AIDS Trust of Australia
Hard Rock Cafes all over the globe will be joining together on September 5 to help raise funds and awareness of the fight against AIDS.
Australian Hard Rock Cafes in Sydney and Surfers Paradise will join cities throughout the world in opening up their restaurants to celebrate Freddie For A Day, which is held each year on September 5 to mark Freddie Mercury's birthday.
The first Freddie For A Day event took place in 2013 and all monies raised went to The Mercury Phoenix Trust. The trust was formed in 1992 in memory of Freddie Mercury and is responsible for raising awareness and funding charities globally in the worldwide fight against AIDS.
Watch Freddie's last interview
With Queen-fever running at an all-time-high thanks to the first Australian tour in over 30 years, Hard Rock Cafe is encouraging local Freddie fans to dress in the spirit of the event and don a Freddie costume and party at the cafe whilst raising funds for a good cause.
Both venues at Darling harbour and Surfer’s Paradise will be showing a special screening of the new Queen Live DVD – recorded in 1974 – live at the Rainbow. Hard Rock Cafe staff will be donning Freddie outfits and there will be special offers for fans that come in costume.
Claudia Walker of the Mercury Phoenix Trust described Freddie For a Day as a fun event that raises awareness of HIV AIDS.
"This continuing partnership with the Hard Rock Cafe will further raise the profile of Freddie For A Day as we join forces in many cities to celebrate Freddie's life and help those less fortunate to fight this terrible disease which ended his life.”
On Friday September 5th Hard Rock Cafe’s Sydney and Surfers Paradise will offer Freddie moustaches for sale to guests with all funds raised donated to the AIDS Trust of Australia. The AIDS Trust of Australia raises funds nationally for the HIV sector.
Hard Rock Cafe Sydney & Hard Rock Cafe Surfers Paradise Hosts Freddie For A Day, Friday September 5, 2014 from 12 noon until late
Watch: the story behind Bohemian Rhapsody
Watch the last days of Freddie