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Grindr says no to Godlife advertising

Grindr says no to Godlife advertising

LAST UPDATED // Tuesday, 22 April 2014 15:43 Written by // Sabine Brix

Grindr has removed an advertisement from a Christian group which had been appearing on the popular gay dating site.

Godlife had been using the dating application, which serves as a means for men to meet other men, to advertise the ‘four steps to God’.

The ad has now been removed from the website with a Grindr spokesperson saying: “Grindr has made a business decision not to accept religious advertising.”

The site uses both direct advertising and third party advertising, however the Godlife ad fell into the third party category.

“While we do have safeguards in place to monitor for ads on third party networks, we do serve billions of ads on our network, so there is the occasional chance that an inappropriate ad may appear,” the spokesperson said.

While a Godlife spokesperson has  claimed “ We do not judge anyone,”  an article on the Christian website suggests otherwise claiming “God will remove His hand from your service to Him if you allow lust to lead you to actual sexual immorality.”


Sabine Brix

Sabine Brix

Sabine Brix is the digital editor for Gay News Network.

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