Gay men choose Ellen as top celeb, but Gaga doesn’t make the cut, says new survey
Gay men endorse Ellen DeGeneres as the top-rated celebrity in brand advertising – but some celebs surprisingly don’t make the grade.
The results are from a survey conducted by brand expert Jeetendr Sehdev who polled around 3,000 gay men between the ages of 18 and 54 and found they favour celebrity endorsers who are smart, female, and mature.
Other contenders for top-rate celeb included Angelina Jolie, Oprah Winfrey, Sandra Bullock and Johnny Depp.
As reported in Variety it’s estimated LGBT adults have a buying power of about $800 billion and would soon exceed 16 million in number.
But some celebs do not appeal to gay men.
“Widespread popularity is one attribute that doesn’t seem to be a major factor for this demo’s approval,” reports Variety, adding that Lady Gaga, Justin Timberlake, Hillary Clinton, Brad Pitt and Channing Tatum were listed as gay men’s least admired celebrities.
The survey also asked gay men to name three out gay celebrities they most and least admired.
The top five out gay celebs were DeGeneres, Jane Lynch, Rosie O'Donnell, Tim Gunn, and Cynthia Nixon, while the lowest scores went to Ricky Martin, Portia De Rossi, Adam Lambert, Zachary Quinto and Lance Bass.
Additionally, gay males were given a selection of about 40 major celeb-centred advertising campaigns and asked which they liked best.
Following DeGeneres and Cover Girl as their top pick, came Jane Lynch and Healthy Choice; Beyoncé and Pepsi; Elton John and Pepsi; and Brad Pitt and Chanel.