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Coopers beer ad stages marriage debate between Liberal pollies sponsored by the Bible Society
Mar13

Coopers beer ad stages marriage debate between Liberal pollies sponsored by the Bible Society

LAST UPDATED // Friday, 17 March 2017 12:03 Written by // Andrew Shaw

An unusual advertisement for Coopers beer combines the Bible, politics and civil rights as it stages a marriage debate between Liberal MPs Tim Wilson (pro-marriage equality) and Andrew Hastie (anti).

The ad is part of a partnership between the Bible Society Australia and Coopers Brewery.
The Bible Society states on its website:

“Australia’s national conversation has become fraught with shallowness and contempt for those who have a differing opinion. From yelling matches on ABC’s Q&A to screed on Twitter, we just don’t seem to be able to talk anymore. And the more important the topic, the less we actually hear each other.

“To speak into this, Bible Society Australia has teamed up with Coopers Premium Light to ask Australians to try ‘Keeping it Light’ – a creative campaign to reach even more Australians with God's word – and this time we're doing so in a rather unexpected way.”

However, Coopers has released a statement distancing itself from the campaign.

"We want you to know that Coopers did not give permission for our Premium Light beer to feature in, or 'sponsor' the Bible Society's 'Keeping it Light' video featuring Andrew Hastie and Tim Wilson," the second statement said.

"We respect the beliefs of our community and do not wish to try and change them."

The brewery produced 10,000 cases of limited edition Premium Light beer that feature a happy birthday message to the Bible Society from Coopers and Bible verses on the carton packaging.

In the debate, Hastie says he believes the government should not be redefining marriage, which existed prior to the state.

Hastie says there is a lack of "public virtue", which leads to a lack of empathy with others people’s views.

Wilson replies that the debate needs to continue because all Australians should have an equal part in the country’s future.

Both men agree there needs to be rational debate on the issue.

UPDATE: The debate video now appears to have been withdrawn from the Bible Society site, as a result the original link no longer works. Instead, you can watch it here, followed by The Project's report and a message from Coopers.

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Andrew Shaw

Andrew Shaw

Andrew Shaw is editor of QP [queensland pride magazine].

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