Coke bans ‘gay’ from Sochi social media Share a Coke campaign

Coke bans ‘gay’ from Sochi social media Share a Coke campaign

LAST UPDATED // Tuesday, 28 January 2014 11:09 Written by // Cec Busby

Coke wants followers to share a coke with their friends as part of their latest social media campaign. Users can type in a name or message to be printed on a virtual can to share with followers during the Sochi Olympics. Sounds fun? Unless your gay... The soft drink giant has banned users from printing 'gay' on the virtual cans.

Upon entering the word on the site, users receive a response saying: "Oops. Let's pretend you didn't just type that".

Last week Olympic officials wearing Coke sponsorship logos were seen to arrest a gay rights activist who was waving a rainbow flag on the route of the torch relay. Coke was said to have supported the arrest.

The incident was the most recent in a spate of anti-gay activity that has sprung up in Russia since President Vladimir Putin signed the anti-gay propaganda bill into law in June of last year.

Last week Putin attempted to reassure overseas visitors to Russia that the anti-gay propaganda law would have no effect on tourists, suggesting as long as homosexuals stayed away from Russian children they would be fine.

Check out Queer Nation’s parody of Coke’s 1970’s ‘Teach the World to Sing’ ad – which protests LGBTI brutality in Russia.




Cec Busby

Cec Busby

Cec Busby is the news editor of SX and

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