Cereal giant Lucky Charms shows its gay pride
Our US readers will no doubt be familiar with Lucky Charms, the sugary rainbow-hued breakfast cereal that has been a kid’s breakfast food staple for decades. Now for Pride Month, Lucky Charms is asking fans to use the hastag #LuckyToBe, to express who they are and why that makes them lucky.
The campaign says: “We don't all look the same, believe the same things, or love the same people. And that's a good thing. It makes our world more interesting. Special. Beautiful. Magical.”
LGBTI activist group GLAAD is promoting the campaign, with GLAAD’s VP of Communications, Rich Ferraro, saying it is exciting to see the brand participate in Pride Month.
“Lucky Charms has always been known as a family brand and it's only natural that they have chosen to celebrate all families. This campaign is another sign that advertising is on its way out of the closet, with companies finding that it's a smart business decision to stand with LGBT people and the majority of Americans who support our community,” Ferraro said.
Watch the campaign