Beyondblue launch new campaign targeting LGBTI people
beyondblue has launched a new campaign aimed at raising awareness of the mental health issues faced by the LGBTI community.
The campaign, ‘Take Action Before the Blues Take Over’ will run across LGBTI and mainstream media, in an effort to raise understanding of depression and anxiety in the community.
beyondblue CEO, Kate Carnell, said people in the LGBTI community face higher rates of these conditions.
“People in the LGBTI community are much more likely to experience depression or anxiety for no other reason than the discrimination they face,” Carnell commented.
“As a result, lesbian, gay, bisexual and trans people score on average one third higher than the general community on a scale of psychological distress.
“They are also up to 14 times more likely to attempt suicide than the general population. This is why beyondblue has launched this latest campaign and why we are committed to work hard in this area.”
The campaign has been launched to coincide with Midsumma and Mardi Gras festivals. Carnell said beyondblue is encouraging people to seek help before they face stressful situations
“We know that if people experience stress for prolonged periods of time it can lead to depression and anxiety, so we want people to take action before this happens.
Contact beyondblue via their chat service 4pm-10pm daily at www.beyondblue.org.au or call the beyondblue Support Service on 1300 22 4636, 24 hours a day seven days a week.