Bertolli Pasta welcomes everyone!
When Barilla CEO Guido Barilla declared he would never feature gay families in his ads and gay people could go eat some other pasta if they had a problem with it, social media erupted with calls for a boycott of Barilla. Now German pasta company Bertolli has seized the day launching a series of social media ads that claim ‘Love and pasta for all’.
Bertolli Germany quickly posted pro gay imagery on its social pages.
"We just wanted to spread the news that Bertolli welcomes everyone, especially those with an empty stomach," a rep for Orca im Hafen, Bertolli's social-media agency in Germany, told AdFreak.
Bertolli has long been a gay friendly brand – check out the advertisement below that played in the US a couple of years ago as proof.