Ben & Jerry’s say I DOugh for marriage equality
Iconic icecream creators Ben & Jerry’s have thrown their support behind the fight for marriage equality in Australia, renaming their Chocolate Chip Cookie Dough to 'I Dough, I Dough' in support of same-sex marriage.
The brand is also building a giant wedding cake at Pitt Street Mall, which members of the public will be invited to ascend in a demonstration of support for marriage equality.
Since the company’s launch 35 years ago, Ben & Jerry’s has been an advocate for equal rights regardless of sexual orientation. In 1989 they were one of the first companies in the US to extend full benefits to unmarried partners of their employees, including same-sex partners.
In 2009 the legendary flavour 'Chubby Hubby' was renamed ‘Hubby Hubby’ to celebrate gay marriage legalisation in Ben & Jerry’s home state of Vermont, USA. Most recently in 2012, Ben & Jerry’s in the UK launched ‘Apple-y Ever After’ to support the legalisation of same-sex marriage in the UK.
Kalli Swaik, Ben & Jerry’s Brand Champion said: “As a social justice company, we’re immensely proud to support an issue that embodies so many of our core values.
"We champion equality above all else, believing that everyone in a loving relationship should be able to mark their commitment to each other in marriage, regardless of gender or sexual orientation.”
She added: “Marriage equality won’t be decided by one party or leader, but together our collective voices can make a huge difference to equal rights in Australia. We’re thrilled to be working with Australian Marriage Equality in the run up to September’s election, hopefully making 2013 Australia’s last marriage equality election.”
Equal rights lovers can join the cause at www.sayidough.com which will provide important campaign information and link through to Australian Marriage Equality’s Vote4Love website –
informing Australians on how to make their vote count this September.