WATCH:Aussie Snickers ad attempts to empower women and offends men
Apr01

WATCH:Aussie Snickers ad attempts to empower women and offends men

LAST UPDATED // Tuesday, 01 April 2014 14:38 Written by // Sabine Brix

A new Australian ad for Snickers which shows men shouting compliments to women from a building site does not seem to be satisfying its audience.

 

 

The ad which was released last week and has since gone viral, receiving worldwide press, has been deemed sexist by both men and women who have taken to social media to express their disgust.

Instead of the usual wolf whistle, Aussie construction workers shout compliments to women passing by such as: “I’d like to show you the respect you deserve,” and A women’s place is where she chooses.”

This all seems delightful,but then comes the catchphrase: “You’re not you when you’re hungry,” which suggests tradesmen only carry a non-misogynistic attitude to women when they aren't in need of a feed.

Watch the ad and see what you think.

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Sabine Brix

Sabine Brix

Sabine Brix is the digital editor for Gay News Network.

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