Scruff just erected a gay ad outside Super Bowl stadium and it's big
CREATED ON // Saturday, 31 January 2015
A billboard campaign designed to foster conversation about acceptance of gay people in sport has been launched in the host city of this year’s Super Bowl.
Thousands of fans descending on Glendale in Arizona for the annual sporting event will see a massive billboard with two men checking each other out in a locker room with the slogan: “Play On Our Team”.
It has been erected by gay social networking app Scruff.
“I think that people like Michael Sam, Kwame Harris and Jason Collins didn't only make it OK to be an openly gay sports player, they also made it easier for gay sports fans to feel a full part of their hometown team,” Scruff founder Skandros told Reuters.
"This ad is a nod to them, to those trailblazers."
“Regardless of sexual orientation, everybody on a sports team is playing to win, and we're saying we invite everyone to play on our team,” Skandros said.
“It’s a message of inclusiveness.
“The NFL should recognize that gay men have been playing in the league since the very first Super Bowl.”
The Super Bowl is the biggest annual sporting event in the US with an estimated 100,000 people visiting Glendale and over 100 million Americans tuning in on television.