Why I’ll never drink Coopers beer again
Nothing strikes to the core of a social drinker’s heart quite like learning that your pale ale of choice is problematic and unsupportive of your ongoing quest to marry the person you love.
It all started with the bizarre video from the Bible Society’s new ‘Keeping It Light’ campaign, which appears to double-up as native advertising for Coopers beer.
While some have been quick to pipe up that it’s, y’know, completely within a beer company’s rights to support The Bible Society (100% true) and produce confusing digital content that simply alienates a mass demographic of cashed-up consumers, it’s within my rights as a beer-drinker to take my business (and unfortunately I am business) else.
When you find out Coopers is anti-equality and you can no longer bask in your own moral fortitude while enjoying the cheapest drop of pale. pic.twitter.com/L9BTrDuAcH— Samuel Leighton-Dore (@SamLeightonDore) March 12, 2017
Why? Simply because human rights shouldn’t be the subject of debate – and for a brand to throw their weight behind a video that trivialises this debate (one that allows parents to fall off the perch every day without the chance to watch their children get married) is nothing short of a slap to the proverbial.
Of course, Coopers have been quick to understate their involvement with the bizarre video, which features Liberal MPs Tim Wilson and Andrew Hastie jovially debating the merits and supposed pitfalls of marriage equality at a Parliament House cafe – with the moderator reading from an open Bible.
“With regards to the ‘Keeping it Light’ video from the Bible Society featuring Andrew Hastie and Tim Wilson, this is a light hearted but balanced debate about an important topic within Australia,” one statement from the brewery read.
“Coopers isn’t trying to push religious messages or change your beliefs by celebrating 200 years of charitable work undertaken by the Bible Society, in fact, over the years we have produced a number of different celebratory cans to recognise the historical achievements of a vast array of different organisations.”
We would like to release the following statement with regards to the video published by The Bible Society https://t.co/MmDcq6TnUR— Coopers Brewery (@coopersbrewery) March 12, 2017
“We want you to know that Coopers did not give permission for our Premium Light beer to feature in, or ‘sponsor’ the Bible Society’s ‘Keeping it Light’ video featuring Andrew Hastie and Tim Wilson,” a second statement said.
“We respect the beliefs of our community and do not wish to try and change them.”
As mindful drinkers across the country look into countless alternative (and socially ethical) offerings from local breweries (I bought a six-pack of Young Henry’s pale ale last night and enjoyed it thoroughly), some venues have announced their intentions to re-evaluate their respective relationships with Coopers.
Oh, and for those interested, here’s a list of donations made by Coopers to The Bible Society over the years. Sure, this is within their rights. But it’s within ours to consider the possible ramifications of such support next time we’re reaching for a cold one.