Sydney villages go fashion forward
Now in its third year, Sydney is Fashion will once again take over the city’s best fashion districts for a celebration of style, design and retail.
Bringing together the Mercedes-Benz Fashion Festival (August 21-24) at Sydney Town Hall and Vogue’s ‘Fashion’s Night Out’ (September 5), this year Sydney is Fashion will feature three new village-based events: ‘Paddington is Fashion’ (August 24-25), ‘Newtown is Fashion’ (August 22, 29 and September 5), and ‘Surry Hills is Fashion’ (August 31 and September 5).
Each village represents a different take on Sydney style, representing their unique character and what they can offer to the world of fashion.
With a variety of in-store events, fashion creations and special discounts, the events are set to attract fashion lovers from right across the sartorial spectrum.
Lord Mayor Clover Moore is a big supporter of the initiative. “The event supports Australia’s fashion and retail industries, bringing shoppers, locals, retailers and designers together,” she says.
Paddington is an area known for its high-end boutiques, and is indeed home to some of the most respected and dynamic local and international fashion designers. Boutiques throughout Oxford and William Streets and stretching down to Glenmore Road will all participate in a vibrant celebration of their wares.
Over in the Inner West, the grungy and vintage-inspired Newtown offers a range of stores to visit and designs from homegrown prodigies. A one-night special screening of fashion-themed films will also be shown at Dendy Cinemas in conjunction with the event.
Finally Surry Hills, known for its free-spirited and eclectic fashion pallette, will also showcase some of its rag traders. Halfway between the grunge of Newtown and the designer offerings of Paddington, Surry Hills offers fashion that is sleek but with an edge.
In an era when fashion retail could use an injection of energy and movement, Moore encourages Sydneysiders to support Sydney is Fashion.
“Sydney is Fashion celebrates our local fashion and creative industries,” Moore said.
“It supports local jobs and businesses and attracts visitors who boost the economy.”
Sydney is Fashion, August 21-September 7, various events and locations. Details: sydneyisfashion.com.au